Publicist Description
● A publicist is responsible for ensuring that their client or company is always portrayed
positively in the public eye. Duties include managing day-to-day relations with media as
well as the social media accounts of the company. Additionally, publicists are also
responsible for scheduling events, speaking engagements, interviews, and public
appearances with the relevant personnel. In some instances, publicists are responsible for
creating buzz for new products to increase sales and demand.
https://www.glassdoor.com/Job-Descriptions/Publicist.htm
Publicist education and training requirements
● A bachelor’s degree in public relations, journalism, communications, business, or English
is typically required to become a publicist. For higher-level positions, employers may
require a master’s degree in public relations or journalism. Proven experience as a
publicist in the industry is also preferred. An excellent publicist is a great people person
with exceptional interpersonal skills required to develop strong and successful relations
with external personnel. The ability to multitask and manage time efficiently are greatly
valued skills in the profession. Due to the nature of the job, publicists may be required to
sit, stand and move around for long periods of time and the flexibility to travel to
locations is necessary.
https://www.glassdoor.com/Job-Descriptions/Publicist.htm